Vet-approved kibble, natural treats and everyday supplies for happy, healthy dogs and cats.
Real meat first
Deboned chicken, lamb or fish leads every recipe — never unnamed meat meal or mystery by-products.
Vet-approved recipes
Blends reviewed by practising veterinarians and balanced for life stage, not just for taste.
Fresh stock, long expiry
Bags ship with at least eight months of shelf life left, stored dry and away from sunlight.
Free delivery over ₹699
Dispatched within a day, delivered across India with COD available.
Three small things that make a switch go smoothly.
Species, life stage and adult body weight. The filters on every collection narrow the shelf down to what actually suits them.
Mix 25% of the new food for three days, then 50%, then 75%, reaching 100% across 7–10 days so their digestion keeps pace.
Most families reorder every 4–6 weeks. Save your pack size and we'll remind you before the bag runs low.
Typical composition for our adult dog kibble. Every pack carries its own analysis — check the product page for exact figures.
“My Labrador's coat is shinier and his energy is back since we switched. Vet-approved and it shows.”
Aarti S.
“Finally a cat food with real chicken and no fillers. My fussy Persian actually finishes her bowl.”
Rohan M.
“Free delivery and COD made it so easy. Treats arrived fresh and my pup goes crazy for them.”
Sneha K.
Every pack carries a feeding chart by body weight and life stage — start there and adjust up or down to keep your pet at a healthy weight. Fresh drinking water should always be available alongside.
Choose by life stage and adult body weight rather than breed name — a 12 kg indie and a 12 kg beagle eat much the same. If your pet has a diagnosed condition or a known food allergy, please check with your vet before switching.
Reseal the bag tightly or decant into an airtight container and keep it somewhere cool and dry, out of sunlight. Finish dry food within six weeks of opening for the best smell and crunch.
We ship across India with Cash on Delivery available on most pincodes. Orders above ₹699 ship free, and a GST invoice comes with every order.
Feeding tips, new arrivals and member-only discounts.