Stronger roots, healthier hair
Shampoos, oils, serums and masks with the actives listed by percentage on the bottle — so you can judge them for yourself.
Hair you can trust
Four things we decided not to compromise on.
Sulphate-free cleansing
No SLS or SLES — gentler on coloured, keratin-treated and chemically-straightened hair.
Actives you can read
Every bottle lists what's inside and at what percentage, on the front label.
For every hair type
Straight, wavy, curly or coily — the range is built to be mixed and matched.
Made for hard water
Formulated for the mineral-heavy water most Indian cities run on.
Find your fix
Wash day, done right
The order matters more than the number of products.
Oil
Warm the scalp oil and massage it in for five minutes. Leave it an hour — or overnight, if you've got the time.
Cleanse
Two small pumps of sulphate-free shampoo, worked into the scalp only. The lengths get clean on the rinse.
Condition
Mid-lengths to ends, never the roots. Leave two minutes, then rinse with the coldest water you can stand.
Finish
Two drops of serum through damp lengths. Air-dry where you can, heat-protect when you can't.
The science of healthy hair
Healthy hair starts at the scalp. Our formulas pair well-known actives like biotin and redensyl with lightweight nourishing oils to support the scalp and reduce breakage — and we print the percentage of each one on the bottle, so nothing hides behind a blend name.
Haircare heroes
View all →Sulphate-free vs regular shampoo
What actually changes when you make the switch.
| Sulphate-free | Regular shampoo | |
|---|---|---|
| Lather | Light and creamy | Thick foam |
| Colour-treated hair | Colour holds longer | Fades faster |
| Scalp after washing | Soft, not squeaky | Often tight or dry |
| Frizz on air-dry | Less | More |
| Typical wash frequency | Every 2–3 days | Often daily |
Small brand, straight numbers
From our hair community
“Six weeks in and there's noticeably less hair on my brush after washing. The serum is a permanent line item now.”
Riya Deshpande, Nagpur
Verified buyer
“A sulphate-free shampoo that still gets my scalp properly clean, which I'd honestly given up on finding. Frizz is far more manageable.”
Pooja Nair, Chennai
Verified buyer
“The scalp oil doesn't smell medicinal and washes out in a single go. That alone made me reorder twice.”
Megha Saxena, Jaipur
Verified buyer
Haircare questions
Hair grows roughly a centimetre a month, so give any routine 8–12 weeks before you judge it. Most people notice scalp comfort and less frizz well before that.
If your hair is coloured, keratin-treated, curly, or simply feels stripped after washing — yes. Expect less lather; that's the sulphates missing, not the shampoo failing.
Yes. The oil goes on the scalp before washing, the serum on damp lengths after. They do different jobs and don't cancel each other out.
Our products are cosmetic haircare, not a treatment. If you're seeing sudden shedding, bald patches or a sore scalp, please see a dermatologist first and come back to us afterwards.
Free shipping over ₹699, COD across India, dispatch within 48 hours, and unopened bottles are returnable within 7 days of delivery.
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