Soft-touch bras, breathable briefs, loungewear and nightwear — designed for real bodies and real ease.
True-fit sizing
Find your perfect fit with our easy size guide — no more guessing your cup or band.
Super-soft fabric
Skin-friendly modal and cotton blends that stay gentle all day and night.
Discreet packaging
Plain, unbranded parcels — your privacy is always respected.
All you need is a measuring tape and a mirror. Measure over bare skin or a thin non-padded bra.
Wrap the tape snugly right under your bust, keeping it level all the way around your back. Breathe out and note the number in centimetres.
Measure across the fullest part of your bust with the tape relaxed — resting on you, not pulling in. Stand straight and don't hold your breath.
Subtract the band number from the bust number. A gap of 10–12 cm is an A cup, 13–15 cm a B, 16–17 cm a C and 18–20 cm a D.
Match your under-bust measurement to a band size — the same row tells you which loungewear and nightwear size to pick.
| Band size | Under-bust (cm) | Under-bust (in) | Lounge & nightwear | Bottoms |
|---|---|---|---|---|
| 28 | 63–67 | 25–26½ | XS | XS |
| 30 | 68–72 | 27–28½ | S | S |
| 32 | 73–77 | 29–30½ | S | M |
| 34 | 78–82 | 31–32½ | M | L |
| 36 | 83–87 | 33–34½ | L | XL |
| 38 | 88–92 | 35–36½ | XL | XXL |
| 40 | 93–97 | 37–38½ | XXL | 3XL |
Cup size comes from the difference between your bust and under-bust: 10–12 cm = A, 13–15 cm = B, 16–17 cm = C, 18–20 cm = D. Between two bands? Take the smaller band and go up a cup — a 34B and a 32C hold the same volume. Still unsure, send us your two numbers on WhatsApp and we'll pick for you.
We start with how it feels, not just how it looks. Wire-free support, tag-free seams and breathable fabrics — innerwear designed to disappear under everything you wear.
“The wire-free bra is the most comfortable I've owned — and the size guide got my fit right first try.”
Meher D.
“Loungewear is unbelievably soft. I practically live in it now. Packaging was discreet too.”
Tanvi R.
“Ordered nightwear on COD, arrived in plain packaging exactly as promised. So thoughtful.”
Pooja S.
Use our size guide to measure your band and cup at home in two minutes. If you're between sizes, we recommend sizing up the band — and our support team is happy to help.
Yes — every order ships in plain, unbranded packaging with no mention of the contents, so it's completely private at your doorstep.
For hygiene reasons, briefs and worn items can't be returned, but unworn bras, loungewear and nightwear with tags intact are eligible for a 7-day exchange.
Hand wash in cold water with a mild detergent, or use a lingerie bag on the gentlest machine cycle. Never wring a moulded cup — press the water out and dry flat in the shade. Store them stacked, cup inside cup, so the shape holds.
New arrivals, fit tips and quiet little offers.