The Glow standard
Clean formulas
No parabens, sulphates, mineral oil or added colour — and the full ingredient list is printed on every product page.
Never tested on animals
Cruelty-free from raw material to finished bottle, and most of the range is fully vegan.
Percentages you can see
Every active is listed with its exact strength, so you always know what you are putting on your face.
Made for Indian weather
Lightweight, non-greasy textures that hold up in humidity — no white cast, no pilling under sunscreen.
Explore
Build your routine in three steps
Start here if you have never followed one. Six weeks is when skin starts to show it.
Cleanse
A gentle, pH-balanced face wash morning and night. Anything that leaves your skin feeling squeaky is stripping it.
Treat
One active at a time — vitamin C in the morning, niacinamide or retinol at night. Give each one six weeks before you judge it.
Protect
Two fingers of SPF 50 every morning, rain or shine. Without this step, nothing else in the routine will show.
What's actually inside
The actives we formulate with, and what each one does for your skin.
- Vitamin C (10%)
- Brightens pigmentation and evens tone. Use in the morning, always under sunscreen.
- Niacinamide (5%)
- Calms redness, refines pores and helps control oil. Layers safely with almost anything.
- Hyaluronic acid (2%)
- Holds water in the upper layers of skin. Apply on damp skin, then seal with a moisturiser.
- Salicylic acid (2%)
- An oil-soluble exfoliant that clears congested pores. Two or three nights a week is plenty.
- Retinol (0.3%)
- Speeds cell turnover to soften fine lines and texture. Start twice a week, at night only.
- Kumkumadi & ashwagandha
- Time-tested Ayurvedic botanicals we blend into the night oils for glow and overnight repair.
Powered by nature, proven by science
Hyaluronic acid, niacinamide, vitamin C and time-tested Ayurvedic botanicals — nothing you can't pronounce.
Real results
“My skin has never been clearer. The serum is magic!”
Riya D.
“Gentle, effective and smells lovely. Repurchasing.”
Pooja M.
“Visible glow in two weeks. Worth every rupee.”
Sara A.
Skincare questions, answered
Start with our fragrance-free cleanser and moisturiser, and patch-test any active on your inner forearm for two nights before it goes anywhere near your face.
Keep them apart — vitamin C in the morning, retinol at night. Using both at once is the quickest way to irritate your skin barrier.
Avoid retinol and high-strength salicylic acid while pregnant or nursing. Our vitamin C, niacinamide and hyaluronic ranges are generally considered fine, but please check with your doctor first.
About six months for most, and three for vitamin C once air gets in. Every carton prints the manufacturing date and the period-after-opening symbol.
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